Have you been yet?

Have you met the mastermind behind it all, Morgan?

She moved here from Austin, TX  and before that she lived in Asheville, NC. Morgan is just the person you want dressing you. Few people are so easy to talk to and have such great taste. You should check out Fredonia across from the Chattanooga Choo Choo on Market Street but be sure to chat it up with Morgan!

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Fredonia has a nice mix of styles while bringing a fresh look to Chattanooga. I especially enjoy some of the jewelry. YUM! Jenna and I had the pleasure of hanging out with Morgan and playing dress up. Jenna’s style has a pretty tailored and polished look so it was fun to pick out a more bohemian look for her!

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How fun are these shorts??!?!?! Oh my word! They look like a skirt with layers of lace but are actually shorts! Talk about safety!

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About Fredonia >>>

“Proud to be locally owned and operated in Chattanooga’s Southside, Fredonia is a destination for women of all ages and tastes to explore, discover and enhance their personal style. Our goal is to help you build an affordable, stylish wardrobe reflecting your personality and lifestyle. With a thoughtfully chosen collection of unique accessories, signature pieces and basics from which to build, Fredonia can help you look and feel your best. Let us show you how effortless looking put together can be.”

Check out Fredonia on >>>




Their hours are >>>

Tue – Thu: 11:00 am – 6:00 pm
Fri – Sat: 11:00 am – 7:00 pm

Sun: 12:00 pm – 5:00 pm

Happy shopping ladies



Channing M Gibson - What great coverage, pictures an comments about the new shop. Morgan has worked hard to create a fun and stylish place to shop for all ages and tastes. While you are there, stop for a minute and talk to her. She will engage you in great conversation and help you pick just the right thing for your taste. She is charming, smart, creative and beautiful. I should know-I am her proud Mom!!! Thanks for the great blog-